A devoted grandson is putting his skin on the auction block to raise cash for a charity close to his heart.
And the highest bidder will certainly make their mark.
They will get to see their name tattooed on Adam Vollans's left forearm.
The 22-year-old, of Selby, recently lost his "nanna" Betty Vollans to emphysema after living with her and caring for her for the past two years.
Watching the 74-year-old become a virtual recluse, forced to use an oxygen machine as she battled the debilitating lung disease, broke his heart.
But her death inspired his wacky idea to help the British Lung Foundation, which provides support for people affected by lung disease and funds research into it.
Adam said: "Through the past few years I had seen her quality of life diminish rapidly and I hate to think of others suffering similarly."
Original
Although the thought of having a random stranger's name permanently inked on your skin might sound unappealing to most, warehouse worker Adam isn't fazed.
"I was thinking I needed to do something original to get people to take notice.
"Everyone does bungee jumps or runs – I thought I would come up with something more original to raise awareness."
He said most of his friends thought he was mad but the bidding had already started.
He is also being sponsored to do it.
His fundraising dream is for a business to step in and "put it into the thousands instead of hundreds."
Scorpio tattoo studio in Selby will do it for free and he already has two tattoos, one of MUFC on his right forearm, and a cross on his chest which took three hours, so he knows what he's letting himself in for.
His gran smoked for more than 50 years and gave up when she was diagnosed around six years ago.
Asked what she would have made of his challenge he said: "I think she would have told me I'm a bloody idiot but at the same time I think she would realise once I've got an idea in my head you can't change my mind and she would have appreciated it."
Leeds-born actress Liz Dawn, who played Vera Duckworth in Coronation Street for more than three decades, was diagnosed with emphysema in 2002 and left the show this year due to failing health.
The former Leeds Lady Mayoress quit her life-long habit after being diagnosed and revealed the disease had taken such a toll that she nearly collapsed while at Buckingham Palace to collect her MBE in 2000.
Go to
www.facebook.com/people/Bettys_Memory/1425938945 to place a bid.
Go to
www.justgiving.com/adamvollans to sponsor him.
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